Week 8: Public Relations Management in Organisations - Amisha Mehta and Robina Xavier

Alright, PR management.

First we need to understand the system theory, the system theory will provide a framework through which to view organization and their relationships with the environment. It is firmly established as one of the guiding theories for PR theory and pratice. It is used to explain how PR helps understand and manage the relationships an organization has with its stake holders and publics who make up its environment ( Amisha Mehta )

Moving on, i also understand that a good organization need to be able to adjust and adopt to the situation changing. The PR management role must help the senior decision makers within the organization to navigate the difficulty. Indeed, PR management stand a very important role in guiding and helping the organization to adapt and solve the situation with the least negative impact possible. 

For example, with the recession was going last year, PR management had to guide the company in the right way to reduce the loss and prevent the company from going bankrupt due to the going down trend of the economy. Since PR is the most social-interactive part of the organization to the environment, it knows best how the organization should adjust and adapt to the new situation.

Beside that, It is very important for PR management to understand their roles and responsibilities. Focus of a group of researchers from the United Kingdom ( Moss, Newman & Desanto 2005 ), who found that public relations managers retained some of the technical work and also undertook:

• Monitoring and evaluation
• issues management
• policy and strategy advice
• troubleshooting and problem solving

These are very useful theory that i found in this chapter which helps me alot to understand more about the importance and the roles of PR to the organization. More than that, it also a valuable lesson to learn for everyone of us in our daily lives.