Step1: Understanding the problem, issue or opportunity.
Step2: Framing the research questions
Step3: Designing the research activity.
I found this very basic steps but yet very important and true. These are the process of posing questions and finding the answer. Knowing which questions to ask and how to get hold of the answers is a skill to be developed.
Moving on with the reading, Gea Synnott also stated that attitude, opinions, and behavior are also linked together. To achieve attitude change, one must understand the facts of the case in a rational manner, and feel before one changes his or her mind. This suggests that there is a casual link between providing information and achieving attitude and behavior change. However behavior can be influenced by other factors, such as situation, motivation, constraints, and the factors outlined in Grunig and Hunt's situational theory.
"To achieve attitude change, one must understand the facts of the case in a rational manner, and feel before one changes his or her mind"
ReplyDeleteYes yes, this aspect/trait must be properly grasped by PR practitioners if they are to be adaptable in their field.
The external environment is susceptible to changes at any moment and if the PR people can't change themselves at the snap of a finger, they will not be effective