First we need to know the difference between issue and crisis.
- Issues arises when there is a gap between what company planned and what had been happening, every minor mistake or miscalculation will lead to some issues. Issue can also be generated and public awareness spiked by organizations who want people to start thinking about and responding to a particular situation.
- Crisis will affect the organization and prevent the company from functioning properly. A crisis will threaten the organization's reputation and public or audience perceptions of the organization
Understanding the difference between issue and crisis will greatly help the company to have better insight and solution for their problems.
For example, every issues in the company should be studied and solved as soon as possible to prevent further damage to the company. Every issues counted, therefore, issues will happen in company most likely often.
If we leave the issues to be happening, they will occur a bigger damage to the company, lead to crisis.
This is very true, it's not only in an organization but it also apply to our daily lives, once we start to leave our minor problems unsolved, it will lead to a bigger problem, a "crisis" in our life.
Part 2: Reputation management
Reputation of the organization involves in many different key concepts:
- Reputation
- Image
- Brand
- Identity
- Corporate culture
There is considerable disagreement on how to define these terms, which often appear to overlap and are sometimes used interchangeably.
Reputation of an organization is created by time, quality, quantity and the service provided from the organization to the society. And the key role of corporate PR is to maintain and raise the reputation of the organization to the public. In a better way.
Stewart Lewis, research director of the Ipsos-MORI reputation centre listed six facets and dimensions of overall reputation:
- Social responsibility
- environmental responsibility
- leadership
- quality of products or services
- financial performance
- treatment of staff
"If we leave the issues to be happening, they will occur a bigger damage to the company, lead to crisis. "
ReplyDeleteGood angle on the Issue Management part where you talk about the need to prevent it rather than deal with it..
I do feel you could talk about how to deal with it when it comes since I feel it's unstoppable BUT it's a good angle as well so yeah, kudos to that ;)
For Reputation Management, I agree with you saying that the reputation of an organization is forged by timne, quality and quantity of service to society. In the footsteps of CSR, this is probably the only effective way in building a strong reputation/image amongst the publics of an organization