New technology has given the world and as well as PR a new path of doing things. IT is greatly improving to provide the best. News letter used to be the popular way to spread the news, but nowadays, with Internet, blogging and website have become the greatest way to spread the news in the shortest amount of time and most of the time, they are free. The audience of the media nowadays are also more interested in the organization that use technology to promote themselves, to maximize the advantage of the new technology, the new media.
As one of the trends development of the new media of PR. Internet is another technology that has been used widely around the world. So internet is one of the important part in PR campagn as well. The chapter stated that new media might be obsolete in future and thus practitioners have to prepare for the future new communication possibilities such as myspace (Chia, 2009).
Another information that the chapter mentions about is that women are taking the lead in the PR because they are able to work well in communication field. Personally i dont actually agree with this because everyone has their own skills, and also depends on the situation, one can do better than another because they are more familiar to it, regardless to their gender.
In my conclusion, i agree that the trend of New media and Public relation are expanding much faster using the nowdays technology, Internet. Since internet is world wide, cost less, it will soon become a major tool for PR to work with.
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Good call on using the Internet as a reference point for new media before slowly branching out.
ReplyDeleteHi Son, yes I agree that everyone has his/her own set of strengths and weaknesses. There should not be any gender divide in the field of PR.
ReplyDeleteI agree fully that New Media technology is exerting its influence strongly on PR practices. Hence it is also important for us to equip ourselves with new forms of practices and technology.
- Andy Wang