Today, "STRATEGY, TACTICS, and EVALUATION" , ok, to be honest, the first part about how research, analysis stuff i was unsure but i understand that every company will need strategy for their company before starting to do anything.
Let say the starbuck example, i understand that they have tons of competitors around, local brands as well. In Singapore, we have Ya Kun coffee, very cheap and delicious, we also have coffee bean etc... However they managed to attract their customer by many fun way of advertisement and free small gifts in Plaza Singapura, Orchard etc... McDonald is another example for giving out free toys
Beside i also learn that PR works best when it goes along with communication.A planing process designed to assure that all brand contacts received by a customer for a product, service, or organization are relevant to that person and consistent over time.
To narrow the process i have learnt that we need to Research, Analysis , Goal Setting, Objectives, Targeted Audience , Developing Strategies, Devising and Implementing tactics , monitoring, evaluation.
I think PR campaign is very interesting. It really reflect different views from many different perspectives. Starbuck and Macdonald are really successful in attracting their customer with "free toy" tactic. I really like the idea.
Good examples cited in the form of Starbucks and McDonalds :)
ReplyDeleteand yeah, agree with ya that a company/organization requires strategy before starting off any campaign/movement.